MUST READ: Mistakes People Make In Starting An Online Business In Nigeria

You are reading this post because you want to either launch your online business or turbo-charge your already existing online business, which ever be the case, you are in the right post.

But like every other business, there is a right way to do online business and this also means that there’s also a wrong way. 

My objective in writing this post is to point you in the right way in your quest to launching or re-launching your online business in Nigeria.

This is the first part of a two-part series; you can read up the second part of this post on my Blog after you have read this post.

I’m going to go through the most common mistakes people make while starting their online business (it’s possible you are already making some of them already); and I’ll proffer a solution to each of these mistakes.

Are you ready? Ok, let’s go.

1. Waiting Too Long To Launch A Product/Service

This is by far one of the most common mistakes that people make; they think they need to have run their blog for some time before introducing a product/service; if you rented a shop, do you say, I have to wait till I have paid some more rent on this shop for a couple of months or years before I stock the shop? If your answer is No, then why do you think you need to wait for some time before selling product or offering your service on your blog?

Listen, the moment your blog/website is live, you should start monetizing immediately; once you are adding value on your blog by creating valuable contents, people will buy from you.

2. Solving An Unimportant Problem

Another mistake people make is solving a problem that people don’t really care about. 

I hear newbie online marketers say ‘I have been selling/offering my services on my blog/website, but nobody is buying’; and they tend to conclude that internet marketing does not work or does not work for all business or that you need to have been in it for a long time before it can yield results.

But imagine if you had the cure for HIV; will HIV patients not seek you out? 

Your task is to find out the problem that is a top priority for your audience and provide a solution to it. What you need is to look for more important problems to solve, not a bigger audience.


3. Not Really Listening To Customers

How do you then find out what problem is top priority for your audience/customers? It’s by listening to them.

One principle of Relationship Marketing is to listen to your customers and provide what they want not what you think is best for them; what they want is what they’ll pay for and that’s what will give them the utmost satisfaction. So listen to them-they are Kings.

4. Not Being Different

One temptation is to look around to see how other businesses are offering their products/services and doing the same thing; but you’ve got to be different, always play to your strength and let your customers know the difference between you and competition.

Seek what has not been done or a better way(s) to do what has been done.